CASE STUDY

Expanding Online Retail Opportunities With CDAP

Canadian Digital Adoption Program (CDAP) Grant Recipient

OVERVIEW

Expanding Online Retail Opportunities With CDAP

Successful organizations everywhere are embracing Digital Adoption because they understand it is the single most important opportunity that enables them to use technologies across all aspects of their business.

CHALLENGES

The company aims to expand sales through enhanced acquisition marketing and loyalty-focused initiatives. Additionally, they plan to introduce new revenue streams through expansion efforts. With strategic technology adoption and CDAP funding, the retailer aspires to broaden their global customer base and provide exceptional services to local clients.

COMPANY DETAILS

This is a cocktail supply retailer company that also has manufacturing and event-based operations.    

Operating since 2019

SECTOR

Cocktail Supply Retailer, Small Manufacturer, and Bartending/Event Services

HOME BASE

Calgary, AB

SOLUTIONS

For this client, we identified 3 key areas of opportunity in which digital adoption strategies will have immediate impact on their operational enhancements and growth potential.

Inventory Management & Point-of-Sale Software

Enhanced Digital Marketing

Customer Relationship Management System

BENEFITS

1

Inventory Management System and supporting POS tool

Provide organization and management to large retail inventory supply through adoption and integration of an online cloud-based solution. 

2

Build Awareness through Digital Marketing

Leverage a total online presence model where all tactics are working together to move prospects from awareness phase  through to loyalty & referral phase.

3

Customer Relationship Management (CRM) System

Improve collection and usage of customer data by adopting a system that will allow better customer experience and create marketing opportunities.

Ready to Soar?