CASE STUDY

Adopting Fresh Technology into the Fresh Food Industry

Canadian Digital Adoption Program (CDAP) Grant Recipient

OVERVIEW

Successful organizations everywhere are embracing Digital Adoption because they understand it is the single most important opportunity that enables them to use technologies across all aspects of their business.

CHALLENGES

Still adjusting to reduced business due to the Covid-19 pandemic, our client was eager to improve business operations to pre-pandemic revenue levels. Creating more online awareness and focusing on increasing sales conversions were top priorities for their digital adoption needs.  

COMPANY DETAILS

This client is a specialty food product company that provides national shipping of signature product lines.

Operating since 1997

SECTOR

Food Manufacturing

HOME BASE

Edmonton, AB

SOLUTIONS

For this client, we identified 3 key areas of opportunity in which digital adoption strategies will have immediate impact on their operational enhancements and growth potential.

Enhanced Digital Marketing

Digital Accounting Upgrades

Digital Documentation & Centralization

BENEFITS

1

Building brand awareness through digital marketing

Leverage a total online presence model where all tactics are working together to move prospects from the awareness phase through to the loyalty & referral phase.

2

Enhanced Digital Accounting through Cloud-Based Software Adoption

Streamline day-to-day financial practices including ordering, inventory, invoicing,
purchasing, payroll, and more.

3

Improve operating organization through digital documentation

Adopt cloud-based technologies to transition out of date operating practices into a more streamlined online approach.

Ready to Soar?